Mamamia logo
Mamamia logo

All articles

Privacy PolicyUpdated 2 months ago

1. Your Privacy Pty Limited (ACN 105 572 192) (“Mamamia”, “we”, “us”, “our”) recognises that your privacy is very important to you and believes that information received by us that can be used to identify an individual user (“you”, “your”, “User”) should be treated with respect. We are serious about adhering to the Australian Privacy Principles and other applicable privacy legislation.

Before providing us with any information, you should read through this policy so that you understand and are comfortable with exactly how we will collect and what we will do with any information you share with Us. This Privacy Policy will also tell you how to access your information and/or seek correction of your information if desired.

Mamamia Sites and/or Services includes any websites, applications or platforms operated by or associated business names registered under ACN 105 572 192, including but not limited to our Services requiring a paid subscription and our MOVE Fitness application.

By using the Mamamia Sites and/or Services covered by this Policy and providing Personal Information to us, you agree that we can communicate with you electronically regarding security, privacy and administrative issues relating to your account information and usage.

Please refer to the “Enforcement” Section (Section 11) at the end of this Privacy Policy for our contact details should you wish to contact us about this Privacy Policy or our privacy practices.

2. What We Collect

Personal and Non-Personally Identifiable Information

We collect “Personal Information”, as well as non-personally identifiable information on Mamamia Sites and/or Services.

“Personal Information,” as used in this Policy, is personally identifiable information, such as your first and last name, mailing address, email address, billing information, IP addresses, demographics, passwords, telephone numbers and/or other online contact information. “Personal Information” can also include data that is usually non-personally identifiable (such as location data, data about personal attributes or online identifiers) but that, taken together with other collected data, identifies a natural person, either directly or indirectly.

Sensitive Information

Mamamia does not collect sensitive information from users for marketing purposes.

“Sensitive Information” includes information about a person’s racial or ethnic origin, religious beliefs or affiliations, political opinions, philosophical beliefs, health or genetic information, sexual preference or information about whether an individual is a member of a professional or trade association or union.

Sensitive information might be collected during the course of surveys or competitions administered by Mamamia or its affiliated third parties, but only if volunteered by Users with their consent.

You can choose not to actively volunteer information to Mamamia. However if you do provide information to Mamamia when asked or prompted, including Sensitive Information, you are also providing consent for Mamamia to collect, store and use that information as necessary for the purpose of collecting it.

3. How We Collect Information

We collect information in three ways.

(1) Voluntarily

(2) Automatically

(3) Via Third Party Sources


We collect information you provide to us in optional, voluntary submissions, including but not limited to:

(1) registration forms or user profiles, when you provide your name, email address or other information to us voluntarily;

(2) subscriptions, when you sign up to our newsletters by providing your name and email address;

(3) entries to promotions, sweepstakes, competitions or contest, by providing your name and email address and other Personal Information depending on the entry requirements;

(4) feedback communications or customer service requests, where you may supply or we may ask for your name and contact details;

(5) software and mobile application downloads, where you may provide your name and contact details and other information for the purposes of signing up to the application and obtaining its services; and

(6) curriculum vitae submissions, where you provide your Personal Information to us.


We create and record information automatically when you visit our Site. We use cookies (or files sent directly to your computer or device) and other similar technology to collect information such as your IP address, the site you visited immediately prior to our Site and the frequency and duration of your visit to our Site.

We may track activity relating to your interaction with our email communications and with links contained within our email communications and our Site.

We may also collect, use, and share, with Mamamia partners, service providers and licensees, precise location data, including the real-time location of your mobile or fixed location device.

Some cookies may be associated with Personal Information about you and some may not. This information is generally collected, used and stored to deliver relevant messaging and enhance your experience when visiting our Site. Wherever possible, we anonymise and pseudonymise your Personal Information.

For more information about how Personal Information and non-personally identifiable information is used in relation to marketing and advertising go to “How We Use Your Information – Marketing & Advertising” and “Your Choices – Marketing & Advertising”.

Via Third Party Sources

We may also obtain information, including Personal Information, from third party sources. This may include soliciting third parties to collect non-personally identifiable and personally identifiable information on our behalf. In such cases we instruct those third parties to comply with this Policy and require confirmation of their compliance with applicable privacy laws and regulations.

We may use analytics tools and other third party technologies, to collect non-personally identifiable information in the form of various usage and user metrics when you use our Sites and/or Services. These third party analytics companies may combine the information collected for us with other information they have independently collected across their network of websites, products and services.

Many of these companies collect and use information under their own privacy policies.

For example, we have implemented Google Analytics Advertising features to collect data about your traffic via Google advertising cookies and identifiers.

At the moment we only use these tools to collect non-personally identifiable information. We will only use these tools to collect personally identifiable information with your express, informed consent. We do not identify users or merge non-personally identifiable information that we collect with other information to make it personally identifiable.

Our properties may also feature Nielsen proprietary measurement software, which provides market research, like Digital Content Ratings, by collecting anonymous and pseudonymous information from users. To learn more about the information that Nielsen software may collect and your choices with regard to it, please see the Nielsen Digital Measurement Privacy Policy at .

You may, at any time, opt out of the data collection or analytics practices offered by the third party organisations that we use on our Site. Please refer to Point 8, Marketing and Advertising for opt out options.

4. Security and Integrity

We take measures, including the implementation and maintenance of physical, electronic, and managerial procedures, in an effort to assure the security, integrity, and accuracy of all Personal Information that we collect. If we learn of a security systems breach, we may attempt to notify you electronically so that you can take appropriate protective steps.

We will destroy or de-identify your information if we no longer require the information to provide you with access to our Site/s or Services and if the information is not required to be saved under Australian law or other Commonwealth record.

5. Storage

We store your information on networks in Australia and the US and take steps to protect your Personal Information from misuse, loss or unauthorized access. These reasonable steps include password access, firewalls, and secure servers.

6. How We Use Information

Generally, we use Personal Information to establish and enhance our relationship with our Users through four main categories:

(1) Communication

(2) Optimization

(3) Marketing & Advertising; and

(4) Sharing Features.

Below, we provide some specific examples of how we use the information we collect.

Communication and Responding to Requests

To provide you with customer support, share communications such as newsletters, process transactions, respond to users’ requests, send newsletters and updates, send special offers and advertisements, seek your opinions and feedback, and connect users to Mamamia Sites and/or Services and to products and services of our partners and licensees.


To provide, improve, and maintain our Sites and Services, to develop new products and services, to prevent abuse and fraud, to personalise and display advertisements and other content for you, and for other administrative and internal business purposes.

Marketing & Advertising

We may also use various measurement services and companies to analyse collected data about your engagement with our Sites and Services. Unless you have provided us with express, informed consent to collect your personal information for targeted marketing and advertising purposes, the information that is collected is not personally identifiable, and is pseudonymous or aggregated data that does not identify any individual user.

The third party analytics companies that we use may share the User information they collect from our Sites with other measurement companies, who gather data from various sources, analyse and report on it for their clients. The reported information will cover various elements, for example it may summarise how many people have viewed a certain webpage within a certain age bracket.

In some instances, the non-personally identifiable information collected from our Site and/or Services may be linked with information collected by a third party source, such as Google Analytics, to become personally identifiable. We will not link or merge non-personally identifiable information collected by Us with personally-identifiable information collected by a third party organisation, such as Google Analytics, without your informed, express consent. Google may merge or link your information with the non-personally identifiable information collected from our Site and/or Services if You have expressly provided your consent for them to do that.

By using our Sites and Services, you consent to the collection of data by Mamamia’s ad servers or third party affiliates, or the transfer of information to them, wherever necessary, for the Network’s performance optimisation and in order to tailor the content and advertising that appears on our Sites.

You are entitled to opt out of personalised marketing and advertising at any time. Please refer to Point 8, Marketing and Advertising for opt out options.

European Union and European Economic Area

This section is relevant to users that are based in or that access the Sites and Services from the European Union and the European Economic Area (“EU Users”).

In accordance with the General Data Protection Regulations, which came into force on 25 May 2018, we do not direct personalised advertising and marketing to users in the European Union. This includes tracking EU Users’ activity or targeting EU Users with advertising that uses Personal Information.

As explained in the section above, we may use cookies and other tags to display advertisements to EU Users based on non-personally indefinable information, anonymous data, or aggregated data that we have collected in connection with an EU Users’ interaction with our Sites and Services.

We will not track your activity or target you using your Personal Information without your express, informed consent. When requesting your consent, we will provide clear information about the ways that we use your Personal Information. Consent may include requesting that you opt in to particular activities or that you expressly provide your preferences in relation to particular activities.

Trade Promotions

If you have a paid subscription to Mamamia’s Sites and/or Services, and you have not opted out from participating in our trade promotion competitions, we may publicly announce your name as a winner via our website, social media channels, or any other appropriate platform (including as required under any applicable law or regulation).

Sharing Features

To provide you with various ways to connect and share content with third parties.

By using any third party service to share links to our content, you permit us to access, use and disclose information relating to your account on each such third party service (such as your user name and profile information) if available to us through the third party service.

7. When We Disclose Personal Information

Mamamia will not sell, licence or otherwise disclose your Personal Information to third parties unless such disclosure is for the purposes set out in this Privacy Policy.

Between Mamamia’s Networks

In order to ensure that our various Sites and Services work together optimally, as described above, we share information (including your information) between our multiple online networks.

Service Providers

We may provide Personal Information to our third party service providers for their use in performing internal business functions or collecting information on our behalf.

Whenever possible, we require such third-parties to only collect and use Personal Information in accordance with this Policy, and for no purpose other than providing us with our requested services.

Mamamia’s Partners

When you visit or use a part of any Site or Product that is co-branded or that is a part of a joint promotion involving Mamamia and one or more third parties (each a “Co-Branded Party”), you are providing and consenting to provide your collected information to Mamamia and each of the Co-Branded Parties. Please note that we do not control any Co-Branded Parties’ use or treatment of information. You should consult each of their joint or separate privacy policies to determine your rights with respect to their use and treatment of your information.

We may share your email address with one or more of our third party business partners in order to facilitate advertisement tailoring for our Users.

We may disclose your information if we are legally bound to do so or if, in our reasonable opinion, such disclosure is necessary to prevent harm to ourselves, other users or any other third party. We will notify you of such disclosure in all such instances.

Change of Ownership

In the event that there is a change of control at Mamamia such that we transfer part or all of our assets to a third party, then that third party will obtain access to any information we have collected either automatically or directly from you.

We will make reasonable efforts to notify you by posting a notice on our Sites and/or Services and, sending you an email if we have your email address.

Interactive Features

Any Personal Information that you submit, display, or publish on a forum, blog, channel, bulletin board, chat room, user commenting feature or other interactive sharing or social feature offered through our Sites and/or Services, is considered publicly available and can be read, collected, used, and disclosed by other users of those features, by us and other third parties without restriction, except to the extent limited access features are available.

8. Your Choices

Users have a general right to access, edit and manage the collection, processing and use of their Personal Information. Users may opt out of any activity that involves collecting or processing their information for direct marketing purposes. To exercise this right, please refer to the sections below, including the opt out options offered by us and our third party service providers.

Submitting Personal Information

Please note that if you do not wish to submit Personal Information, you may not be able to access and/or participate in certain Mamamia Sites and/or Services that require your Personal Information. For example, you will not be able to register for an account with Us, participate in certain contests or promotions, or access and/or use certain Mamamia product features or online services. In addition, your refusal to submit Personal Information may limit our ability to respond to your customer support inquiry in a timely fashion.


You can opt out of receiving Mamamia communications at any time by clicking the “unsubscribe” link in communications you receive from us.

By opting out of one particular electronic communication received from us, you will be removed from the subscriber list in connection with that particular communication category or “newsletter”. However, you will continue to receive communications in relation to other newsletters to which you subscribed, and have not opted out.

Please note that if you unsubscribe from Mamamia communications, we may still send you relevant administrative or security notices from time to time.

Accessing Personal Information

You may request access to any Personal Information we hold about you by contacting us as per the details under the Enforcement section in this Policy. Whenever you are entitled to access such information, we will provide such information to you via email or post without charging you for such access.

Editing Personal Information

You may, at any time, update, correct, or delete certain Personal Information that you have provided to us by contacting us as per the details under the Enforcement section in this Policy. You are entitled to request that your Personal Information is dealt with by us either anonymously or under a pseudonym.

If we are not able to remove your Personal Information for any reason, we will notify you of this with an accompanying explanation.

Cookies and Similar Technology

You can change your browser’s privacy settings to delete or control cookies or other similar technology as you wish.

Please note that updating these settings may prevent you from using various functionality features, products or services of our Site.

Marketing & Advertising

If you do not wish to have your browsing activity tracked or your information used for the purpose of delivering you targeted advertisements as explained under Point 6, Marketing & Advertising, you may opt-out of the services currently used by Mamamia. Please note, you will still continue to receive generic advertisements.

Click on the link provided below if you would like to manage your settings or opt out of interest based advertising that any of them deliver:

9. Third Party Websites

When Your information Leaves Australia

We may disclose your Personal Information to third party suppliers or partners located outside of Australia. These third party suppliers are located globally.

In the event that we are required to disclose your Personal Information to overseas third parties, we will take reasonable steps to ensure that such disclosures are subject to reasonable confidentiality terms, that the overseas third party is subject to a law or binding scheme that protects your information in a way that, overall, is at least substantially similar to the way in which the Australian Privacy Principles protect your information or that the overseas third party takes steps to prevent a breach of the Australian Privacy Principles in relation to your information.

10. Changes and Updates to This Policy

Mamamia regularly reviews its compliance with this Privacy Policy. This Privacy Policy may be updated by us, from time to time, at our sole discretion. We will notify you of any such changes by providing the current version of the Privacy Policy on our Site.

We encourage you to review this Policy periodically to stay informed about our collection, use and disclosure of Personal Information. Your continued use of our Sites and/or Services or any other content, products or services covered by this Policy constitutes your agreement to this Policy and any updates.

11. Enforcement

Please feel free to direct any questions, concerns or complaints regarding our Privacy Policy or Mamamia’s treatment of Personal Information by contacting us at [email protected] or by writing to us at Privacy Group, c/o Mamamia, Level 18, 100 William Street Woolloomooloo NSW 2011.

Mamamia will contact the complaining party regarding his or her concerns and will cooperate with the appropriate regulatory authorities, to resolve any complaints regarding Personal Information that cannot be resolved internally.

Further information can be found at the Government Privacy web site:

Users in the European Union and European Economic Area have the right to lodge a complaint with the relevant supervisory authority in their member state. We encourage you to contact us first so that we can respond to your concerns. We will do our best to resolve them promptly in accordance with relevant laws and policies.

Click here to read our Mamamia Terms and Conditions

Was this article helpful?