HalfpageUpdated 5 months ago
The Halfpage is one of the biggest fixed display format that ensures good visibility that sits within the context of the page and can animated banners.
Lead Time : 10 days
| SITE SERVED SPECIFICATIONS |
| Dimensions | 300x600 |
| Filesize | 40.0 KB |
| Animation | 15 Seconds |
| Formats | JPEG, PNG, GIF |
| Notes | Creative must contain a 1-pixel border |
| 3RD PARTY SERVED SPECIFICATIONS |
| Dimensions | 300x600 |
| Formats | JPG/PNG/GIF/SVG, HTML5, CSS2-CSS3, Javascript |
| Initial File Size | 80.0 KB (Image, HTML5, JS, CSS, Sprite sheets) |
| Ad Verification Scripts | 70.0 KB |
| Cached / Approved Shared Libraries | 100.0 KB |
| Polite Load | 2 MB |
| Animation Allowed | Yes |
| Max. Animation Length | 15 seconds |
| Looping Allowed | Up to 30 seconds |
| Video Frame Rate | 24FPS |
| Audio Controls Required | Yes |
| Close Button Required | No |
| Allows Expansion | No |
| Backup JPEG Required | Yes |
| Backup JPEG Filesize | 60.0 KB |
| User-Initiated Animation Allowed | Yes |
| User-Initiated Max. Animation Length | 15 seconds |
| User-Initiated Audio Controls Required | Yes |
| User-Initiated Looping Allowed | Yes |
| Notes | Creative must contain a 1-pixel border |
| Audio must be user-initiated with a click | |
| Mute must be include |
| ACCEPTANCE POLICY, TIMELINES & IMPORTANT INFORMATION |
Acceptance Policy MWN reserves the right to: Refuse to publish any advertisement. Reject / remove any standard or rich media ad that does not meet the creative specifications, conflicts with internal guidelines or adversely affects site performance, other ad placements or user experience. Remove or request the removal / revision of any creative that is deemed unsuitable or in conflict with our content, audience, commercial objectives or IP, including (but not limited to) requesting the removal of any competitor branding from advertisements. Timelines All 3rd party creative should be delivered via 3rd party ad serving tags. All material must be delivered at least ten (10) working days prior to campaign launch to ensure technical compatibility, internal concept approval, and allow adops to upload and test submission. For full technical documentation, build guides and questions, please reach out to the 3rd party vendor. Important Information All concepts/storyboards including assets needed for MWN to design creatives must be submitted at least 10 working days before the campaign live date. No looping allowed for animation after 30s and load must take place during the subload of the ad. Any additional animation must be user-initiated. All images and content are appropriate to the general audience nature of the page. The ad cannot not alter the MWN brand, or alters the page layout, navigation, design or content. Click-through URL should be for a page that is optimized for a mobile browser. The ad cannot try to launch in a new browser window (pop up/pop under) or shake the browser window. Minimise the device load for the user as much as possible – ads causing excessive load will be rejected. All creatives are subject to MWN approval. We reserve the right to request changes for brand equity/user experience reasons. |